Your ₹50 Lakh Portfolio
Deserves More Than a
Generic Mutual Fund.
PMS gives your capital a dedicated portfolio manager, a personalised strategy, and direct ownership of every stock — built around your goals, not averaged across thousands of investors like yours.
The Problem We Solve
Why HNI Portfolios Often Underperform — Despite Large Capital
Most HNI investors with ₹50 lakh+ are stuck with solutions designed for retail investors. Here's what typically goes wrong.
Over-diversification into 15+ Mutual Funds
Holding too many funds leads to massive overlap, diluted returns, and no one portfolio manager truly accountable for your performance.
Generic Advice, Not Personalised Strategy
Most platforms give the same recommendation to a 28-year-old and a 58-year-old. Your ₹50 lakh portfolio deserves a dedicated strategy built for your specific goals.
Benchmark Underperformance
Over 50% of HNI portfolios analysed by leading wealth platforms fail to beat the Nifty 50 benchmark — primarily due to poor fund selection and no rebalancing discipline.
No Visibility into Holdings
In a mutual fund, you own units — not stocks. You have no idea what's in your portfolio on any given day or why decisions are being made on your behalf.
What is PMS
Portfolio Management Services — The HNI Investor's Upgrade
A Portfolio Management Service (PMS) is a SEBI-regulated professional investment service where an experienced fund manager builds and manages a portfolio of stocks, bonds, and other securities — exclusively for you — with a minimum investment of ₹50 lakh.
Unlike a mutual fund where your money is pooled with thousands of others, in PMS you directly own the stocks in your own Demat account. You can see every holding, every transaction, and every decision made on your behalf — with full transparency and a named fund manager responsible for your portfolio's performance.
With a typically concentrated portfolio of 15–25 conviction stocks, PMS managers can take bold, research-backed positions that generate meaningful alpha — something impossible in a 70-stock mutual fund that mirrors the index. India's PMS industry now manages over ₹30 lakh crore and is growing at 16% CAGR.
Types of PMS
Three Ways to Access Portfolio Management
SEBI recognises three types of PMS based on how much control the investor wants to retain. We help you pick the right one.
Discretionary PMS
The portfolio manager has complete authority to make and execute investment decisions on your behalf — without needing your approval for each trade. You set the strategy and mandate upfront; they execute it with full accountability.
Most PopularNon-Discretionary PMS
The manager recommends investments, but you must approve every transaction before it is executed. You get expert research and recommendations while retaining full control over every buy and sell decision.
Investor-ControlledAdvisory PMS
The manager provides only investment advice and recommendations. You are responsible for executing trades yourself. Suited for experienced investors who want professional research but manage their own portfolio operations.
DIY with Expert AdvicePMS Strategies
Invest with a Strategy That Fits Your Philosophy
Through our NJ Wealth and Centricity partnerships, we provide access to PMS strategies across multiple investment styles. Click any strategy to explore.
Targets companies with strong and sustainable earnings growth — typically in high-growth sectors like technology, consumer, healthcare, and new-age businesses. The portfolio holds 15–20 high-conviction growth stocks with a 3–5 year horizon.
Invests in quality companies that are currently undervalued by the market — trading below their intrinsic value due to temporary challenges, market sentiment, or neglect. Patient, contrarian investing with a 3–7 year horizon for value to be unlocked.
A flexible, all-weather strategy that dynamically allocates across large, mid, and small-cap stocks based on market conditions, valuations, and opportunities. The fund manager shifts allocation as market cycles change — capturing upside while managing downside.
Concentrated bets on high-conviction macro themes that will drive India's next decade of growth — Infrastructure, Manufacturing, Digital India, Export-led businesses, Healthcare, and Energy Transition. High risk, high conviction, high potential.
Targets high-quality, under-researched small and mid-cap companies with strong fundamentals and significant growth runway. This is where PMS managers genuinely add value — identifying companies before they become mainstream, at valuations before institutional interest drives prices up.
How PMS Compares
PMS vs Mutual Funds vs Direct Stocks — The Full Picture
Each product serves a different stage of wealth. Here's how to think about where PMS fits in your portfolio.
| Feature | Mutual Funds | PMS ★ | Direct Stocks |
|---|---|---|---|
| Minimum Investment | ₹500 SIP | ₹50 Lakh (SEBI mandate) | No minimum |
| Ownership of Securities | Units in a pool | Direct in your Demat account ✓ | Direct in your Demat |
| Personalisation | None — pooled strategy | High — built for you ✓ | Only if self-managed |
| Portfolio Concentration | 50–100 stocks | 15–25 conviction stocks ✓ | Varies |
| Expert Management | Fund manager — pooled | Dedicated manager — yours only ✓ | Self-managed |
| Transparency | Monthly NAV disclosure | Full daily holdings visibility ✓ | Full visibility |
| Tax Optimisation | At fund level | At investor level — harvesting possible ✓ | At investor level |
| Liquidity | T+2 days | 5–7 day settlement | T+2 days |
| Time Required from Investor | None (passive) | Minimal — fully managed ✓ | High — active involvement |
| SEBI Regulatory Oversight | ✓ (MF Regulations) | ✓ (Portfolio Managers Regulations 2020) | None for investor |
Our Process
From First Call to Fully Managed Portfolio in 6 Steps
Aasaan Nivesh handles every step — from PMS selection to onboarding to ongoing reviews.
Free Portfolio Review Call
We review your current investments, understand your goals, risk appetite, and tax situation before recommending any PMS.
Risk Profiling
A structured SEBI-aligned risk assessment to determine the right PMS strategy for your profile — not based on guess or gut feel.
PMS Strategy Selection
We curate 2–3 PMS options from our NJ Wealth and Centricity network that match your risk profile, strategy preference, and investment horizon.
Disclosure Document Review
We walk you through the PMS provider's disclosure document — fees, strategy, risks, fund manager background, and performance track record.
KYC, Demat & Onboarding
We handle the documentation — KYC, PMS agreement, Demat setup, and fund transfer. Fully digital and paperless through NJ Wealth.
Ongoing Reviews & Rebalancing
Monthly statements, bi-annual portfolio reviews with Akash Jain, and proactive advice during major market events — for the life of your investment.
Investor Suitability
Who Should Consider PMS?
PMS is designed for investors who have outgrown mutual funds and want a more personalised, accountable approach to wealth creation.
Senior Professionals & CXOs
With ₹50L+ in investable surplus from salary, bonuses, or ESOP monetisation — looking for a managed solution beyond SIPs.
Business Owners & Entrepreneurs
Deploying business profits into a personalised equity strategy with clear visibility — not a pooled fund they can't track.
NRIs with Indian Investments
NRI investors wanting professional management of Indian equity portfolios through FEMA-compliant NRO/NRE-linked PMS accounts.
Family Offices
Families managing large multi-generational wealth who need customised equity management with dedicated reporting for each portfolio.
Mutual Fund Investors Ready to Upgrade
Investors with ₹50L+ in mutual funds experiencing overlap, benchmark underperformance, and zero visibility into decisions.
Goal-Focused Long-Term Investors
Investors with a specific financial goal — retirement, child's education, business exit corpus — wanting a structured, managed approach.
Honest Advice
PMS is Excellent — But Not for Everyone. Here's the Honest Picture.
We will never push PMS if it's not right for your situation. Here's a plain-English suitability guide.
✅ PMS May Be Right for You If…
⚠️ Consider Mutual Funds Instead If…
Fee Structure
Transparent PMS Fee Models — No Hidden Charges
PMS fees vary by provider and strategy. Here are the two most common structures you'll encounter — and how to evaluate which aligns with your interests.
Profit Sharing Model
You pay only when the manager makes you money above a defined hurdle rate.
The manager charges a percentage of profits earned above a hurdle rate (typically 8–10%). If the fund doesn't exceed the hurdle, you pay no performance fee. A fixed management fee of 0.5–1% p.a. may also apply.
Fixed Management Fee
A flat annual fee on your portfolio value — regardless of performance.
A fixed percentage of your total portfolio value charged annually (often quarterly). Typically ranges from 1% to 2.5% of AUM. No performance fee — the manager earns the same whether they beat the market or not.
Actual fee structures vary by PMS provider and strategy. All fees are disclosed upfront in the PMS Disclosure Document before you invest.
Distribution Partner
Powered by NJ Wealth & Centricity — India's Trusted PMS Platforms
As an authorised partner of NJ Wealth and Centricity, Aasaan Nivesh gives you access to India's leading PMS providers — with institutional due diligence and a personal advisor who stays with you through your entire investment journey.
Questions Answered
PMS FAQs — Everything You Need to Know
Straight answers to what HNI investors ask most before investing in PMS.
Your Portfolio Has Outgrown
Mutual Funds. Let's Talk PMS.
Book a free 30-minute portfolio review with Akash Jain. We'll look at your current investments and show you exactly how a PMS strategy could improve your risk-adjusted returns.
Free portfolio review · No commitment · Delhi & Noida offices · NRI clients welcome · Powered by NJ Wealth & Centricity